Last updated Feb 20, 2024.
This Cookie Policy refers to cookies used in websites operated by Blending Senses Marketing OPC Private Limited.
What Are Cookies?
Cookies are tiny files that are downloaded to your computer, to improve your experience when using a website. As is common practice with almost all professional websites this site uses cookies. This page describes what information they gather, how we use it and why we sometimes need to store these cookies.
Why do we use cookies?
Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below. The specific types of first and third party cookies served through our Websites and the purposes they perform are described below.
Third Party Cookies and Remarketing
In some special cases we also use cookies provided by trusted third parties. The following section details some common third party cookies you might encounter through this site.
Google Analytics: Our website uses Google Analytics, one of the most popular and trusted analytics solutions, to help us to understand how people use our website. It does this by tracking such information as how long people spend on our website, the pages they visit, the website that referred them to our website and other aggregate data. We do this so that we can make improvements to our website and provide a better user experience and more engaging content.
Google AdWords: We may use Google AdWords remarketing which allows us to reach people who have been on our website, and show them adverts relevant to the pages they have visited. This means, after your visit to our website, you may be shown ads by Google either within the Google Display Network or Google search results. Google AdWords uses cookies in order to show ads based on your past visits to websites to provide relevant ads for products and services of interest to you.
You can adjust your settings and also opt out of Google’s use of AdWords cookies by visiting Google’s Ads Settings.
Facebook Pixel: This involves incorporating a tracking pixel (Facebook Pixel) in the head section of our website, which marks website visitors and recognises them the next time they visit the social network. The pixel uses browser information, visited websites and a hashed Facebook ID of the website user. This makes it possible for us to employ retargeting, i.e. to show you relevant Facebook ads about products or services of interest to you.
If you do not wish the Facebook pixel to use your information in this way, it is possible to opt-out of this and many other third-party cookies by following this link to the ‘Your Ad Choices’ website.
From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features, these cookies may be used to ensure that you receive a consistent experience whilst on the site and so we understand which optimisations our users appreciate the most.
In some cases, we may provide you with custom content based on what you tell us about yourself either directly or indirectly by linking a social media account. These types of cookies simply allow us to provide you with content that we feel may be of interest to you.
We may use several partners to advertise on our behalf and affiliate tracking cookies simply allow us to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately and where applicable allow our affiliate partners to provide any bonus that they may provide you for making a purchase.
We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work social media sites such as Facebook and Twitter, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
What do I need to do?
The cookie settings on our websites are set to ‘allow all cookies’ to improve the overall performance of our website and give you the best user experience.
If you click ‘OK’, you consent to this and you do not need to do anything further. These settings can be changed at any time through your browser settings.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.
If you’d like to learn more about cookies in general and how to manage them, visit allaboutcookies.org.
